{"title":"Home page","description":null,"products":[{"product_id":"rush-liquid-matte-lipstick-blushwood-autumn-pick","title":"RUSH RED","description":"\u003cp\u003eIn one stroke, RUSH RED reveals its true colour — a vibrant coral-copper red that bridges Spring’s brightness and Autumn’s bold warmth. Formulated in Korea, this high-performance liquid matte delivers intense pigment and a lightweight, comfortable finish that lasts all day. Enriched with Vitamin E and antioxidants, it keeps lips soft, nourished, and radiant — perfectly designed to complement warm Indian skin tones through Korean Colour Analysis.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• A lightweight, high-performance matte formula enriched with Vitamin E and antioxidants to keep lips supple and soft.\u003cbr\u003e• Infused with almond oil and advanced silicones for a smooth, even finish.\u003cbr\u003e• Shades curated through Korean Colour Analysis to flatter warm Indian undertones.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved — free from harmful chemicals.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake well before use. Apply a single swipe for rich, opaque colour that stays put all day.\u003cbr\u003eFor gentle removal, use an oil-based cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Superior matte all-day wear formula\u003cbr\u003e• Enriched with Vitamin E \u0026amp; antioxidants\u003cbr\u003e• Kiss-proof and transfer-proof\u003cbr\u003e• Designed through Korean Colour Analysis for Indian skin tones\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45405716381857,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/1_3f256ec6-388d-49ff-9465-4de1a37e7c60.png?v=1775232770"},{"product_id":"rush-liquid-matte-lipstick-sunlit-peach-autumn-pick","title":"PEACH POP","description":"\u003cp\u003ePlayful and radiant, PEACH POP bursts with juicy energy in a single stroke. This lively peach hue captures the freshness of Spring — bright, youthful, and full of life. Formulated with Korean precision and infused with Vitamin E, it combines cheerful colour with nourishing comfort for all-day wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Vitamin E and antioxidants to protect and hydrate lips.\u003cbr\u003e• Smooth matte texture with rich pigment payoff.\u003cbr\u003e• Curated via Korean Colour Analysis to enhance Indian skin’s natural warmth.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake before use. Apply a single swipe for vivid, even colour.\u003cbr\u003eUse an oil-based cleanser to remove.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Fresh, lively peach that brightens your face instantly\u003cbr\u003e• Nourishing matte texture\u003cbr\u003e• Kiss-proof and transfer-proof wear\u003cbr\u003e• Scientifically curated for Spring tones\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45405717266593,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/4_483e2413-25bb-4baa-9b0c-2dce7f6fdd37.png?v=1775233388"},{"product_id":"rush-liquid-matte-lipstick-sunlit-peach-autumn-pick-copy","title":"GLOW NUDE","description":"\u003cp\u003eIn a single glide, GLOW NUDE unveils a sunlit caramel-peach tone that warms every complexion. Designed to flatter both Spring and Autumn palettes, it’s the ultimate everyday nude — radiant yet refined. The creamy matte formula hugs the lips with comfort and hydration while delivering a soft-focus finish that lasts all day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Enriched with Vitamin E and antioxidants for lasting nourishment.\u003cbr\u003e• Almond oil ensures smooth, even coverage and all-day comfort.\u003cbr\u003e• Curated through Korean Colour Analysis for warm Indian undertones.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake before use. Glide once for seamless colour that lasts.\u003cbr\u003eRemove gently with an oil-based cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Lightweight, comfortable matte finish\u003cbr\u003e• Vitamin-rich formula that nourishes lips\u003cbr\u003e• Kiss-proof and transfer-proof\u003cbr\u003e• Universally flattering warm nude for Indian skin\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45405725458593,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/2_0585dcf7-1277-4ea1-996d-49ca6906b5c2.png?v=1775233451"},{"product_id":"rush-liquid-matte-lipstick-blushwood-autumn-pick-copy","title":"BLUSHWOOD","description":"\u003cp\u003eBLUSHWOOD blends spiced pink with earthy sophistication — the perfect everyday neutral for Autumn tones. Its velvety matte finish and weightless comfort make it both modern and timeless, exuding elegance with every wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Vitamin E and antioxidants deliver lasting nourishment.\u003cbr\u003e• Almond oil ensures a smooth, comfortable matte effect.\u003cbr\u003e• Formulated via Korean Colour Analysis for Indian warmth.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake before applying. Glide on once for rich, full coverage.\u003cbr\u003eRemove using an oil-based cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Warm spiced pink for everyday elegance\u003cbr\u003e• Soft matte comfort that lasts\u003cbr\u003e• Kiss-proof and transfer-proof\u003cbr\u003e• Designed for Autumn undertones\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45405753639073,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/6.png?v=1775233615"},{"product_id":"rush-liquid-matte-lipstick-sunlit-peach-autumn-pick-copy-1","title":"SUNLIT PEACH","description":"\u003cp\u003eA golden, warm peach kissed by sunlight — SUNLIT PEACH is cozy, radiant, and effortlessly flattering. Its creamy matte texture glides smoothly for a comfortable, transfer-proof wear that enhances deeper Indian tones beautifully.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Vitamin E and antioxidant infusion for softness and protection.\u003cbr\u003e• Blended with almond oil for moisture-rich wear.\u003cbr\u003e• Curated through Korean Colour Analysis for Autumn undertones.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake before use. Apply once for a golden, glowing finish.\u003cbr\u003eCleanse gently with an oil-based remover.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Soft matte finish with a golden warmth\u003cbr\u003e• Nourishing and hydrating formula\u003cbr\u003e• Kiss-proof and transfer-proof\u003cbr\u003e• Tailored for Autumn skin tones\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45405753737377,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/5.png?v=1775233481"},{"product_id":"rush-liquid-matte-lipstick-first-crush-spring-pick-copy","title":"FIRST CRUSH","description":"\u003cp\u003eFIRST CRUSH is your instant pink glow — a lively, bright hue that adds charm and freshness to every look. The ultra-light matte texture glides like a dream, leaving your lips nourished and luminous without drying. Designed for warm Indian tones, it’s the perfect pink for both day and night.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Infused with Vitamin E, antioxidants, and almond oil for lip comfort.\u003cbr\u003e• Scientifically curated using Korean Colour Analysis.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake before use. Apply one smooth swipe for vibrant pink colour.\u003cbr\u003eRemove with an oil-based cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Bright, cheerful pink with soft matte comfort\u003cbr\u003e• Enriched with nourishing natural oils\u003cbr\u003e• Kiss-proof and transfer-proof\u003cbr\u003e• Perfectly balanced for Spring undertones\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45405753770145,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/3_8ffed3d2-b7e3-47ab-8eff-6876e70d3265.png?v=1775233328"},{"product_id":"lava-fall","title":"LAVA FALLS","description":"\u003cp\u003eLAVA FALLS blends warm burnt tones with rich earthy depth — the perfect everyday neutral for autumn-inspired looks. Its velvety matte finish and weightless feel deliver effortless comfort, while the bold yet timeless hue adds a touch of modern elegance to every wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• A lightweight, high-performance matte formula enriched with Vitamin E and antioxidants to keep lips supple and soft.\u003cbr\u003e• Infused with almond oil and advanced silicones for a smooth, even finish.\u003cbr\u003e• Shades curated through Korean Colour Analysis to flatter warm Indian undertones.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved — free from harmful chemicals.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake well before use. Apply a single swipe for rich, opaque colour that stays put all day.\u003cbr\u003eFor gentle removal, use an oil-based cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Superior matte all-day wear formula\u003cbr\u003e• Enriched with Vitamin E \u0026amp; antioxidants\u003cbr\u003e• Kiss-proof and transfer-proof\u003cbr\u003e• Designed through Korean Colour Analysis for Indian skin tones\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45885949608097,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/7.png?v=1775234336"},{"product_id":"rose-wood","title":"ROSE WOOD","description":"\u003cp\u003eROSE WOOD blends muted rose with warm brown undertones, creating a soft earthy nude that’s effortlessly elegant. Its velvety matte finish feels weightless on the lips, making it perfect for everyday wear while adding a subtle, timeless sophistication to any look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• A lightweight, high-performance matte formula enriched with Vitamin E and antioxidants to keep lips supple and soft.\u003cbr\u003e• Infused with almond oil and advanced silicones for a smooth, even finish.\u003cbr\u003e• Shades curated through Korean Colour Analysis to flatter warm Indian undertones.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved — free from harmful chemicals.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake well before use. Apply a single swipe for rich, opaque colour that stays put all day.\u003cbr\u003eFor gentle removal, use an oil-based cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Superior matte all-day wear formula\u003cbr\u003e• Enriched with Vitamin E \u0026amp; antioxidants\u003cbr\u003e• Kiss-proof and transfer-proof\u003cbr\u003e• Designed through Korean Colour Analysis for Indian skin tones\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45885951738017,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/8.png?v=1775234479"},{"product_id":"crushed-merlot","title":"CRUSHED MERLOT","description":"\u003cp\u003eCRUSHED MERLOT is a rich wine-toned shade with deep berry undertones — bold yet refined for statement everyday wear. Its velvety matte finish delivers a smooth, weightless feel, wrapping your lips in intense color while exuding timeless elegance and confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• A lightweight, high-performance matte formula enriched with Vitamin E and antioxidants to keep lips supple and soft.\u003cbr\u003e• Infused with almond oil and advanced silicones for a smooth, even finish.\u003cbr\u003e• Shades curated through Korean Colour Analysis to flatter warm Indian undertones.\u003cbr\u003e• Cruelty-free, Paraben-free, Vegan, Made Safe, and FDA Approved — free from harmful chemicals.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake well before use. Apply a single swipe for rich, opaque colour that stays put all day.\u003cbr\u003eFor gentle removal, use an oil-based cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWHY YOU WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Superior matte all-day wear formula\u003cbr\u003e• Enriched with Vitamin E \u0026amp; antioxidants\u003cbr\u003e• Kiss-proof and transfer-proof\u003cbr\u003e• Designed through Korean Colour Analysis for Indian skin tones\u003c\/p\u003e","brand":"Rush Cosmetics","offers":[{"title":"Default Title","offer_id":45885952065697,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6706\/4993\/files\/9.png?v=1775234608"}],"url":"https:\/\/rushcosmetics.in\/collections\/frontpage.oembed","provider":"Rush Cosmetics","version":"1.0","type":"link"}