FIND YOUR PERFECT SHADE

RUSH LIPSTICKS

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THE SCIENCE OF COLOUR, PERFECTED BY RUSH

AT RUSH, WE TRANSLATE THE PRINCIPLES OF KOREAN COLOUR ANALYSIS INTO EXPERTLY CRAFTED LIPSTICK SHADES DESIGNED FOR INDIAN SKIN TONES.

This system studies three key dimensions undertone (warm or cool), depth (light or dark), and chroma (soft or bright) to identify your unique colour season: Spring, Summer, Autumn, or Winter. Each season has its own colour DNA tones that naturally enhance your skin, eyes, and lips.

Our lipstick collection is built on this science with pigments precisely tuned to match your undertone and bring balance, clarity, and radiance to your face. Because when the colour is right, it doesn’t just look good it feels like you.

What Is Colour Analysis?

Colour Analysis is the science of harmonizing hues with your natural complexion, skin undertone, eye, and hair colour. Discover your unique balance of warmth, depth, and brightness, and wear shades that enhance your natural radiance.

At RUSH, we apply Korean Colour Analysis to identify your seasonal tone Spring, Summer, Autumn, or Winter decoding the shades that truly illuminate your features. Our lipsticks are scientifically tailored to Indian skin tones, designed to enhance your glow.

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FOUR COLOUR SEASONAL PALLET

Each season embodies a distinct harmony of undertone, value, and chroma – revealing your most captivating shades.

Spring

Warm, Fresh & Radiant

Springs have warm undertones, light to medium depth, and bright, glowing features. They shine in coral, peach, and golden tones that bring warmth and youthfulness to their face

Summer

Cool, Soft & Elegant

Summers carry cool undertones with muted, pastel qualities. They glow in rosy, mauve, and cool pink tones that enhance their calm, refined beauty

Autumn

Warm, Deep & Earthy

Autumns have warm undertones with rich, golden depth. They look their best in terracotta, brick, cinnamon, and caramel hues that echo the warmth of the season.

Winter

Cool, Bold & Striking

Winters feature cool undertones and high contrast between skin, hair, and eyes. They dazzle in berry, ruby, and deep red tones that mirror their strong, crisp colouring.

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WHY IT MATTERS?

When your lipstick complements your natural colour season, your skin looks brighter, your eyes pop, and your entire face feels more balanced. That’s the science behind RUSH transforming colour theory into effortless, wearable beauty.

About Color Theory

Color theory is the foundation of every visual harmony it’s the science of how colors interact with light, skin, and each other. In makeup, color theory helps us understand why certain lip shades instantly lift your complexion while others make it look dull or tired. It’s all about undertones the subtle hues beneath your skin that determine whether you’re warm, cool, or neutral.

At RUSH, we’ve studied how color behaves uniquely on Indian skin tones, which often carry warmth and depth. Using these insights, we designed lipstick shades that balance temperature, saturation, and contrast, bringing a natural glow to golden, olive, and deeper undertones. Our color scientists decode three key dimensions before formulating each lipstick:

  • Undertone – the warmth or coolness of your skin.
  • Value – how light or dark a color appears on you.
  • Chroma – the clarity or softness of the pigment.

By merging Color Theory with Korean Color Analysis, RUSH creates lipsticks that harmonize with your personal palette enhancing your natural brightness, balancing your undertone, and giving you that effortless, skin-first radiance.

Because the right color doesn’t just match your skin it connects with it.

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Shilpa & Rubleen

THE WOMEN BEHIND RUSH

RUSH was born from the vision of Rubleen & Shilpa leading Image Consultants and Certified Colour Analysts, and the co-founders of Finesse – The Finishing School.

With experience working with over 2,500+ clients, they have helped women discover the transformative power of wearing the right colours — tailored precisely to individual skin tones, undertones, and seasonal palettes.At Finesse, thousands of women experienced colour analysis for the very first time, witnessing how the right shade can elevate confidence, presence, and personal style. For years, we watched women step into our studio unsure of what truly suited them only to walk out transformed, radiating confidence simply because they finally understood their colours.

Time and again, our clients told us the same thing:
“I wish finding the right lipstick was this easy.”

And that planted the seed for RUSH.
A lipstick line created not from trends, but from true colour science, tailored for Indian skin tones, and designed to make beauty effortless not overwhelming.

RUSH isn't just makeup.

It is confidence, clarity, and colour theory meeting real life.

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